I have no idea if anyone will actually read this, but I’ll give this a try to see if this is worth my time and yours. As the adviser to the Chronicle (our school’s newspaper) and to the Pantera (our yearbook), I want to make sure our school’s publications serve the interests of our students. I used to be concerned that the yearbook was doomed to failure, as our numbers of yearbooks sold declined a bit from the first couple years of our school. I wondered if students preferred a video yearbook, as some schools were migrating too. This past year reaffirmed my belief that students really do crave a good yearbook. In my eight years of advising this class, I have worked with great staffs. Last year, however, the staff (under Josh Won’s leadership) created a truly amazing yearbook. I had only one student complain to me (about misspelling her name), I heard countless words of praise, and we sold out of our stock. And this was in a year of our country’s worst economic downtown since the 1930s. So I am convinced that if we produce a great traditional hard-bound yearbook, students will continue to want to buy the book. So this leaves me with the newspaper, the Chronicle. As a former page editor of my own high school newspaper, I hold a deep love for high school journalism. However, with the economic downtown last year, we just didn’t bring in enough advertising revenue to keep producing all-print issues of the paper. So we did a couple of issues on-line only. This all occurred in the same time that some other large-city newspapers either folded or went on-line only (the Denver and Seattle papers come to mind). I love the idea of paper newspapers. It is much cooler to hold something and read it (or look at the pictures or graphics) than it is to look at photos and text on-line. However, this site also holds the promise of allowing us to put up video and audio files (which we did some last school year). So I remain ambivalent. The newspaper business is changing, and I don’t necessarily want to just copy what is happening in the “real world” or journalism. But I also don’t want to miss out on where journalism is headed in the future. I am excited about what the future will bring, but somewhat wistful for the good ol’ days when paper was king.
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What students want to read?
August 23, 2009