(October 4, 2004) — While flipping through the channels, one might come across the new Lloyd Banks video demonstrating a special gadget that automatically fills the cup with the vibrant blue alcohol drink Hypnotic. Music videos such as the Banks’s “I’mSoFly” fills teens’ homes with images that portray alcohol use in a hidden and not-so-hidden way. A Cornell Study proved that alcohol is the most exposed food or beverage on major television programs. Some well-known TV shows such as, The Real World , reveal the house members drinking and intoxicating themselves in almost every episode. During the NFL Superbowl, nearly all the commercials are regarding alcoholic beverages, specifically beer. But what does alcohol have to do with sports? In a CNN interview, Joel Grube, an alcohol-advertising researcher, said this about beer ads: “What we found is the more kids like the ads, and as a result, they pay attention to them, the more likely they are to be drinkers and the more often they drink”. The media is filled with music videos that depict artists holding special diamond incrusted goblets, filled with the infamous Cristal champagne or illustrating parties with everybody grasping a drink in their hand. Celebrities and important iconic individuals demonstrate alcohol-use commonly in a positive light. Adolescents naturally have someone to look up to as they grow. If minors view their role model drinking, it implements the idea into their minds. Health and College Career Preparation teacher Judy Sanzo said, “When younger students see their idol or actor smoking and drinking, they will think that it is okay, because they do it and they are cool.” According to Sanzo, the student will then drink, because they feel as though it makes them more like the celebrity. Throughout the media, alcohol is publicized in many ways from the vast world of advertising or to the incorporation of music video, yet many still wonder why alcohol is prevalent in society.