Walking into a cosmetic store could be overwhelming, and it could be difficult searching for the best product on the market. Out of the hundreds of options for blush and bronzer products sold, consumers took interest in Selena Gomez’s brand, Rare Beauty. What sparked their interest is  knowing that Selena Gomez is the creator. Since many enjoy her films and music, fans were compelled to purchase from her brand. Others took interest in Rare Beauty because of the brand’s emphasis on self-expression, inclusivity, and mental health awareness. The Rare Beauty Blush has quickly become a favorite among makeup enthusiasts and influencers.

The surge of popularity for this particular product originated from the TikTok app and influenced many, including myself, to purchase the Soft Pinch Liquid Blush from Rare Beauty in shade labeled “Believe.”  In the process of applying makeup, blush is a go-to product because it is almost impossible to not add a pop of color to the face after one has applied foundation or concealer. This product is sold at major cosmetics stores, including Sephora, Nordstrom, and Bloomingdales for the price of $23. Considering the quality of the product and the brand’s commitment to ethical and sustainable practices, the price is justified and relatively affordable.

One of the standout features of the product is that it’s liquid rather than a powder blush. It can be applied with a makeup tool, sponge, or even with fingers. It’s the type of product one could throw in a makeup bag and use on the go or when traveling. Personally, this liquid blush seems to be the most convenient and effective. 

Another feature that sets this blush apart is its highly pigmented formula. With just one swipe, one can achieve a vibrant flush of color on their cheeks that lasts throughout the day, specifically, nine hours on the skin. Unlike some blushes that require multiple layers to show up on the skin, the Rare Beauty Blush gives a bold pop of color with minimal effort. For this particular blush, the phrase “a little goes a long way” is perfectly applicable. A small dot can add an appropriate amount of blush to both cheeks. The product is durable and lasts a long time after applying. 

Overall, the Rare Beauty Blush is a product that I would highly recommend to anyone looking for a high-quality blush that celebrates diversity and inclusivity. The shade variety which ranges from light pink to purple compliments all skin tones. Its highly pigmented formula, versatility, and ethical practices make it a standout in the beauty industry. By creating products that cater to all skin tones and promoting social issues such as mental health awareness, Rare Beauty sets a new standard for the beauty industry to follow.