Makeup has always been a staple in the average girl’s lifestyle. On average, a girl is said to spend $15,000 on beauty products annually, spending $3,770 of that just on mascara alone, according to People.com. Lately, however, many men have stepped in and have redefined makeup as a whole. In a study shown on CNN.com, half of UK men find that facial skincare is in their daily skincare routine and that their appearance is vital.

With this trend in men skincare, male beauty gurus are becoming a huge part of the beauty industry. YouTubers like Manny Gutierrez and James Charles are becoming the standards of makeup and have a huge following. While this change in traditional makeup has not been accepted by everyone, men who wear makeup should not be looked down upon and should not be prevented from freedom of expression.

Many feel as if society has evolved and progressed in the past few years. Manny Gutierrez, a.k.a. Manny MUA, did an interview with Access Hollywood in 2017 in which he talked about his career and men in makeup. “It’s just hard because people haven’t seen [men in makeup] and it’s just super hard,” Gutierrez said. “I think that the [beauty community] is going in such a good route right now.”

Others, however, feel differently. In May, Bobby Rodriguez, a 21-year-old who lives in Kingsville, was not allowed to enter Whiskey River, a nightclub in Corpus Christi, Texas, because he was wearing makeup. “Unfortunately, you cannot enter because you are wearing makeup and we have a rule here that says men need to dress like men,” said the security guard. In a Facebook post, Rodriguez called the security guard “homophobic” and that he had “never been so offended.”

Unfortunately, there is no federal law that states that a business is not allowed to serve a customer based on sexual orientation, according to USA Today. The U.S. was based on important ideals, one of them being “all men are created equal” and that everyone has a right of freedom of expression. This ideology is slowly being forgotten. Makeup shouldn’t be labeled to a specific gender.