Marina Diamandis, better known as Marina and The Diamonds, just released the fourth track from her upcoming  “I’m A Ruin” on Jan. 27, for her third album, Froot. “I’m a Ruin” is a mid-tempo song in which Marina and The Diamonds reflects on life and loving herself selfishly.

This album is different from her others, because the Welsh singer-songwriter is not singing just upbeat pop. “This one feels different,” she said during a brief pause in her three-song acoustic set promoting her third album, Froot. “This one is very important to me. I’m sure everyone says that about all their albums, but it’s very true for me right now,” she said in an interview with Larry Day.

The song is very refreshing for listeners to gain a new side of Diamandis they have not heard before. The lyrics are more intimate and the songs are more calming and slow. Her style is more like a Lana Del Rey vintage feel as opposed to her upbeat Gwen Stefani style music. I really enjoyed her softer vocals and calming vibe in her new song. The songs feel more like an insight to her life and has a vulnerable feel from her, it is almost like an acoustic album. The song feels simple without to much background noise. The song feels real, honest, and relatable. Listening to the song, my mind felt transported to another atmosphere, because the lyrics were genuine and authentic.

Diamandis wanted to go into a completely different direction with this album and have it more about her life experiences as opposed to what others critiqued in her previous albums. “…I very much listened to other people, perhaps when I shouldn’t have. So because of that, on Froot, I wanted to create the whole thing.” Diamandis said in the interview with Day.

The album is unlike her others and is expressive of her life. “I think this new album is much more reflective,” she said. “It’s also centred around extremely different things; half of the album is about a relationship that I had to end,” she told day. The video for “I’m a Ruin” starts out with a black canvas and colorful fruits and objects  begin to form.

Diamandis has also changed her look, shedding her blonde-grey hair for dyed dark-brown with a more conservative style.

“I’m a Ruin” hit number two on iTtunes chart from Jan. 27 to Feb. 2.

Some may like her new style as others will not, but my feeling is that it is always good to reinvent your image as Diamandis has done on her new album.